Resources Reputation

Reputation Articles

Can I trust them? Guides on the Reputation pillar of the ANSWER framework and AI answer-engine visibility.

Recovering from a Poisoned Reputation Answer

An IT firm kept losing prospects because AI surfaced a resolved, three-year-old outage as if it were current. This illustrative case study walks through the poisoned Reputation answer an audit revealed, the trust work that fixed it, and how its Accuracy Rate moved from Marginal to Stron

David Tang · Jul 17, 2026

When AI Says You've Shut Down

A ready-to-buy customer asks AI if you're still around. The engine says you've shut down. You haven't, but they're already gone. This is the worst-case Reputation failure, a confident AI hallucination that ends deals and poisons your loyalty loop. Here's what it looks like and why it happens.

David Tang · Jul 7, 2026

Why Does AI Repeat an Old Complaint about My Company?

AI keeps bringing up a problem you resolved long ago, or calls you untrustworthy? Here are direct answers on why AI repeats old complaints, why it sometimes invents negatives, how AI reputation differs from SEO and PR, and how to get AI to represent your standing fairly.

David Tang · Jul 7, 2026

How to Improve Your Reputation Score through the Trust Signals AI Reads

An engine can only judge your trustworthiness from the trust signals it can read. Improving your Reputation score is the work of making those signals current, credible, and accurate. Here's the step-by-step AI visibility playbook for keeping AI fair about your standing and correcting false claims.

David Tang · Jul 7, 2026

The Trust-Signal Checklist for AI Visibility

Engines judge trust from what they can read. This checklist covers both halves of Reputation: whether your trust signals are strong, and what AI actually says when customers ask if you're reliable. Work through the signal checks and the test prompts to find your gaps before they cost you.

David Tang · Jul 6, 2026

What Is Reputation, and Why a False Claim Is So Dangerous

A customer asks AI "can I trust them," and the engine renders a verdict. Reputation is the AI visibility category that measures whether that trust answer is fair and true, or whether AI repeats a stale complaint or claims you've shut down. Here's what it measures and why a false claim closes the loop against you.

David Tang · Jun 30, 2026

Reputation: How AI Decides Whether You Can Be Trusted

A customer asks AI "can I trust them," and the engine's verdict closes or kills the deal. The complete AI visibility guide to Reputation, the ANSWER category for trust: what it measures, how the accuracy cap works, why AI repeats old complaints, and how to keep AI fair about your standing.

David Tang · Jun 30, 2026