AI visibility audits for SaaS companies

Buyers now ask ChatGPT and Perplexity to shortlist software before they book a demo. A HiBot audit shows whether your product makes that shortlist, how it fares against the competitor the buyer names, and what AI gets wrong about your plans and features.

The problem

SaaS buyers ask comparison and pricing questions that engines answer from review sites, listicles, and old pricing pages. That is how a well-known product ends up described as "the complex option" while a rival gets the recommendation, or quoted with a plan that no longer exists.

Questions your audit would test

Every audit is built from the questions your own customers ask, which you review and approve. These are typical examples, grouped by ANSWER category:

• Nomination: “What is the best CRM for a 50-person B2B sales team?”
• Showdown: “Is [your product] or [competitor] better for a mid-market company?”
• Worth: “How much does [your product] cost per seat?”
• Expertise: “Does [your product] integrate with Salesforce?”

What we have found in real audits

In our audit of Salesforce, AI named the brand without being asked, then sent customers to HubSpot at the moment of choice. It also invented a Salesforce "Free" plan that does not exist. Read the full report.

Which plan fits

Panorama suits most mid-market SaaS teams: 50 questions leave room for several competitors and pricing tiers, and Claude and Grok matter to technical buyers. HiBot Panorama is $499 per audit. Compare plans.

Also see: Fix what AI assistants say about your startup · AI visibility audits for ecommerce brands · Make sure AI describes your healthcare services accurately · AI visibility audits for marketing agencies