Marriott Scores 80/100. Ask AI About Value and It Forgets the Brand.

We ran Marriott through a HiBot Pulse audit across ChatGPT, Perplexity, and Google. AI names Marriott more than any rival and describes it almost flawlessly. Ask about price or value, though, and the engines answer without naming Marriott at all, and every head-to-head goes to Hyatt or Wyndham. Here is the full breakdown.

• Why Worth scores 39/100: engines answer value and price questions generically, or with Hyatt as the example, and never name Marriott.
• The head-to-heads lost: Hyatt takes the frequent traveler, Wyndham takes the budget road trip, across all three engines (Showdown: 60/100).
• The Bonvoy threshold Google gets wrong (30 nights for Platinum) and the partner status ChatGPT gets wrong, both in answers that otherwise favored Marriott.
• How a perfect 100 Reputation and a 93/100 Appearance still can’t win at the decision point.
• The full ANSWER breakdown across all 6 dimensions, plus the prioritized fixes we handed over.

A real HiBot Pulse audit across ChatGPT, Perplexity, and Google. This is the exact report format you receive when you order your own.