AI Visibility Case Study

Costco Scores 93/100. Google Still Tells Customers Things That Aren't True.

We audited Costco's AI visibility across ChatGPT, Perplexity, and Google. It is a dominant brand with a perfect reputation score. It also has an engine confidently repeating membership pricing and warranty claims it can't back. Download the full report to see both sides.

What You'll See Inside
  • The false warranty and membership-pricing claims Google states as fact.
  • Where Sam’s Club takes the #1 recommendation in use cases Costco should own.
  • Why a perfect 100 Reputation score still can’t win the top slot.
  • The full ANSWER breakdown across all 6 dimensions, engine by engine.
  • The two fastest levers we identified to clear the mid-90s.

A real HiBot Pulse audit: 25 questions across ChatGPT, Perplexity, and Google. This is the exact report format you receive when you order your own.

Costco AI Visibility Audit, report preview

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This isn’t a sample. It’s a real audit.

Every finding in this report came from asking the AI engines the same questions real customers ask, by hand, in neutral sessions. When you order a HiBot audit, this is the exact deliverable you receive, scored, sourced, and built for your brand and your competitors.

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The ANSWER Whitepaper

The full methodology behind every HiBot audit.

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